In 2017 I spent $4,205.34 on boosting posts on my public figure page. I defined the ROI (Return on investment) in a Facebook post, it got a lot of responses, so I figured I'd give the post some blog form.
What was the return on me spending $4,205.43 on my Facebook public figure page? I'll share further down in the post but I first want to reflect back on my first ever feature and how I leveraged it to get featured on Forbes three times.
Reflection
It's crazy to look back and see how your life has changed and how your goals are different from the past. In the article it's interesting to see where my mind was at and where I wanted to be in the future. It's been over a year since I was featured in my first ever feature in a magazine, Future Sharks. Alejandro Rioja wrote me up and gave me the opportunity to share my story. I leveraged this article to get featured in Inc. Magazine (Big shout out to John White). This article was even featured on the front page of the website in the social media section. I learned from Dennis Yu and Logan Young how to get people to talk about you and how to become a topic of conversation. I continued to leverage my two pieces of media and eventually got featured on a local TV station. Through the process of consistently boosting features on my public figure page targeting fans and the media I was able to get mentions and features on dozens of online and print magazines, hundreds of thousands of video views, many speaking gigs, and featured (or mentioned) on Forbes 3 times (one time by the amazing Robyn D. Stoller-Shulman).
In 2017 I spent $4,205.34 on Facebook ads.
What was the return on that? - 780,895 impressions on my content
- 216,903 video views
- Dozens of speaking gigs (audience sizes 20-600 people)
- All clients for my advertising company were inbound leads
Featured on the following magazines:
- Buzzfeed Feature (+ Was on their Snapchat story)
- Huff Po (4x)
- Success Magazine
- Inc. Magazine (2x)
- Mashable
- Business 2 community
- Content marketing institute
- Future Sharks
- Forbes (3x)
- Twitter verification
- An infographic that Brian Wallace featured me alongside marketing greats Ishan Goel and Arri M Bagah on over thirty publications.
- Over $8,000 in revenue from selling "Power Hour" consulting sessions for $150/hr - $250/hr by leveraging this Facebook post as an Ad
My first Forbes article trended #1 on LinkedIn and ranked #1 on Google for “Forbes Entrepreneur” with 17M search results.
Use Facebook's incredible targeting capability to send quality content to people who work in the media. It's important to understand incentives here. Journalists, news anchors, and talk show hosts want to share interesting stories. They don't care about your product.
1. Identify your brand's story.
2. Create story-telling content.
3. Target media professional with your story-telling content via Facebook detailed targeting
Did you know some people will pay thousands of dollars for a single feature on a media publication?
That's crazy.
If you can learn how to make yourself or your company become a topic for conversation you can make the media WANT to write about you instead of begging or paying for it.If you can learn how to make yourself or your company become a topic for conversation you can get your customers to talk about you and drive growth for you. The goal should be to amplify word-of-mouth marketing.
There's nothing more powerful than a good story. Stories are what unites us. Stories DRIVE conversations. And since the beginning of time, the best storytellers have been admired for engaging their audiences. Their reputations spread beyond the tribe as people came from near and far to listen to them. While the tools of communication have changed, the human brain has not. We are a storytelling species. We as a society, are socially rewarded for when we share a good story or share something interesting. If you asked me — today our campfire to sit around is social media. So the goal should be to GIVE people a story. Give the people what they want right? Social media is a buffet and people will only take what they want the most.
There's nothing more powerful than a good story. Stories are what unites us. Stories DRIVE conversations. And since the beginning of time, the best storytellers have been admired for engaging their audiences.
Focus on the fundamentals of marketing rather than chasing shiny hacks that the "experts" preach.
How To Get Free Press For Your Personal Brand:
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