• Jeremy Miller

How To Go Viral On Social Media [INTERVIEW With Barstool Influencer]

I teamed up with Joey Mulinaro for a quick interview on social media strategy, going viral, and content creation.


  • Joey is a comedian, podcast host with the hilarious Ben Polizzi, and content creator

  • He's gained close to 250k followers on social media in the last few MONTHS

  • He repeatedly (almost daily) had viral videos with millions of views

  • ESPN, Barstool, TV Outlets, Celebrities, NFL players, and Top Sports Commentators are sharing Joey's content


You can watch the video version of this interview on my YouTube.




Questions I asked Joey:

1. How long have you been putting out content?


2. When was your first viral video? When was your first “Impressions” viral video? What happened to make the tipping point?


3. What are some key insights you’ve gained through all this on social media algorithms?


4. What are some key insights you’ve gained through all this on social media content?


5. Where should people go to follow you?


KEY Takeaways:

  • Know what your audience is interested in. Do research if you have to.

  • Keep it simple. Don’t get fixated on algorithm hacks.

  • Be consistent and play the long-game. Joey spent years creating content until he went consistently viral.

  • The more you live, eat, and breathe content creation, the easier ideas will come to you.



Jeremy Miller 0:00

So I'm here with Joey Mulinaro. Comedian, Podcast Host with the hilarious Ben Polizzi, Content Creator as of recently... just to name some of your recent accomplishments, if you will, just so people can kind of really have some perspective with who I’m talking with. You've gained probably close to 250,000 followers in the last couple months and you're about to hit 200,000 followers just on Twitter.


You've repeatedly had viral videos getting millions of views on social media. You've had ESPN, Barstool Sports, TV outlets, celebrities, NFL football players and famous sports commentators share your content. They're almost endorsing you saying this guy's hilarious.So dude, how long have you been posting content just kind of take us back a little bit and obviously you've had some amazing success recently but how long have you been posting content?


Joey Mulinaro 0:42

Well thanks man. Thanks for having me. Thanks for saying that. That's all really really super nice tough to follow. But I've been doing like- you said the Podcast with Ben Polizzi- I've been doing that with him for about three and a half years now.

So we've been doing that together and then I've been doing you know, media and radio broadcasting everything since I was in college. So it's been a long time coming man. I mean, but you just got to keep cracking out and that's why I kept doing and it's starting to pay off


Jeremy Miller 1:05

Yeah, when was your first viral video?


Joey Mulinaro 1:13

First one was Nick Saban on Thanksgiving so that's giving in this past year. That's when the first one was, you know, picked up by ESPN and Sports Illustrated. And then from there now just been rolling.


Jeremy Miller 1:28

What do you think created that tipping point because obviously you're putting on content for many years you had some piece of get some locally viral whatever but then also you just took off from what I've seen it like a lot of people they take off on social media and then they kind of chill for a couple months and they might go again but repeatedly you've had a home run. What was kind of the tipping point that created that momentum.


Joey Mulinaro 1:49

I think it's just all about knowing what will relate to an audience. You know how it'll effect them. How it will hit them. Content that's truly shareable too.


Yeah, I mean, trying to be creative and think outside the box a little bit of something that people haven't seen before too much really. So that's really kind of name of the game when it comes to doing that and when what I try to do you know almost on a daily basis is what can be quick could be funny, what can be creative?

That'll kind of get people's attention and make them want to say to their friends "Holy cow you gotta watch this' '.


Jeremy Miller 2:21

Yeah no, that's a really great perspective on keeping things simple. What is entertaining to your audience. Knowing your audience is key here. With the algorithm side and with social media algorithms. What insights have you gained about how algorithm works and how to work with it's rules?


Joey Mulinaro 2:34

Man, I haven't really figured any of that out you know, I know about algorithms as much as, you got to engage back with them on Facebook right?

Yeah, it's something that you know is important but you know, call me old school but it's just when I think about it I say you know what, if it's good enough Yeah, people are gonna see it


Jeremy Miller 2:51

Sometimes growth on social media is that simple. It doesn't need to be complicated, right?


Joey Mulinaro 2:56

Me and Ben have gone through so many different phases of you know, trying to whoa okay, is this the right amount of time for video? Is this cover photo, the right thing that makes a difference is you know, all these different things that you think of when you're trying to think of the user and you're trying to think of something that'll work better on which platform but all I can control man is just trying to make it as best as I can, as funny as I can. And then the rest takes care of itself.


Jeremy Miller 3:21

I love that. So a lot of times when you know people are starting to put content on social media, things are going well they get excited then also like two weeks later they're like I don't know what else content to make and like you've been like repeatedly being creative. What's your thought process or strategy for like consistently coming up with content?


Joey Mulinaro 3:38

That's what I want to do for my life. That is my life. Yeah, I mean, that's all I think about besides my wife and my cats and you know, some sports teams that I follow that's it.


The way I'm thinking what just happened to me? What's happening right now? What's going on in the world right now? How can I can make a character out of that I can make a skit out of that's funny and relatable. That's it. So you know it's funny you mentioned that because I've had multiple people recently it's how do you keep up with it. Maybe the content will eventually, you know, kind of plateau a little bit but I don't have any fear concern about running out of ideas because it's every day I mean, you're taking stuff from your life. Live in the moment things that are happening so it's it's really not hard to run out of content.


Jeremy Miller 4:24

You genuinely love what you do. Oh yeah, that's awesome. Yeah, so for people listening to this How can they follow you on Twitter Instagram the whole nine yards?


Joey Mulinaro 4:31

Yeah I try to make it as same as possible. You can find me Joey Mulinaro on Twitter and Instagram now so those are consistent. So what I was looking for, M, U L, I, N, A, R, O Mulinaro. That's where I am on Twitter and Instagram and then on TikTok. Yeah, that's where you got Mulinardo. Appreciate it. Thanks for having me. Cool


KEY Takeaways:

  • Know what your audience is interested in. Do research if you have to.

  • Keep it simple. Don’t get fixated on algorithm hacks.

  • Be consistent and play the long-game. Joey spent years creating content until he went consistently viral.

  • The more you live, eat, and breathe content creation, the easier ideas will come to you.



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