You shouldn’t build your brand if you don’t want to be paid more. You shouldn’t build your brand if you don’t want to get your dream job. You shouldn’t build your brand if you don’t want to ever start a business. You shouldn’t build your brand if you want to be dependent on other people’s companies for your own success.
You shouldn't build your brand if you don't want to personify your company.
You shouldn't build your brand if you don't want to add edification to your company. You shouldn’t build your brand if you don’t want to be known for something. You shouldn’t build your brand if you don’t want a legacy. You shouldn’t build your brand if you don’t want inbound leads for your business. You shouldn’t build your brand if you always want to beg for business. You shouldn’t build your brand if you don’t believe in the power of a community. You shouldn’t build your brand if you don’t believe in the power of social media. You shouldn’t build your brand if you’re planning on becoming a convicted felon. (Although technically, in the age of the internet anyone can reinvent themselves and bounce back from a troubled past.) You shouldn’t build your brand if you live under a rock. You shouldn’t build your brand if you are a kingpin drug dealer.