How To Get Started In The Creator Economy
Perfectionism impedes progress. You won’t be perfect. But that’s part of your story. In the creator economy, you create relationships with your “audience”. Your audience doesn’t want to follow someone who started out being perfect. They want to see progression overtime and feel like they’re watching you unfold.
The internet has opened up a whole new world of economic opportunities for people with access to a WiFi connection.. To better understand the digital age, reflect on how the introduction of the automobile changed our lives forever. “It changed where people worked (towns grew into cities), where they lived (the invention of suburbs), and of course, how they traveled. The car also led to countless adjacent businesses: drive-thru restaurants, drive-in movie theatres, auto mechanics, gas stations, tire companies, and the list goes on and on. In this new era, the internet is the car.” In the case of the Creator Economy, the internet is the car. And the participants in this emerging economy are internet-based creators. Creators are individuals who use internet platforms to make new types of digital content. These content types include:
Videos that can be as short as a few seconds or as long as continuous live streams
Written text such as newsletters, blogs, and essays
Audio creations like podcasts and audiobooks
Digital art pieces such as graphics, gifs, and photography
A summary article from Indie Hackers indicated that the biggest platforms supporting creators, such as Patreon and Twitch, now help millions of users earn money online.
How to get started in the Creator Economy? It starts with self-awareness.
1. What can you create?
Do you like writing, creating videos, or graphic design? These are the core skill sets needed to tap into the Creator Economy.
2. What interests you?
There is almost an endless demand on the internet for all types of topics, niches, and interests. Reflect and identify what interests you and how you can create content around that interest.
3. Just start.
Perfectionism impedes progress. You won’t be perfect. But that’s part of your story. In the creator economy, you create relationships with your “audience”. Your audience doesn’t want to follow someone who started out being perfect. They want to see progression overtime and feel like they’re watching you unfold. To read more about the Creator Economy: What Is The Creator Economy.
ROCKET FUEL NEWSLETTER COMING SOON.
Helping creators & brands scale by adding rocket fuel to their content strategy.
Own your corner of the web.
Writing about the future of the internet, brands, and the creator economy.
Want to see the old edition of the newsletter? Here’s the May 2020 edition.
Subscribe to the Rocket Fuel Newsletter (COMING SOON!).