top of page
  • Writer's pictureJeremy Miller

What We Learned About The Creator Economy from 2021 [TLDR]

Updated: Dec 20, 2021

The creator economy continues to emerge. By 2021, we have more tools to support creators, more platforms for creators to build on, and more people becoming accustomed to supporting their creators than ever before. The barriers to enter the Creator Economy are so low. The lowering of these barriers is helping more people overcome their fears and try to become a creator.

Fears of not creating good content, not creating enough money, or fears of failing discouraged people to create. But with lower barriers to entry, people are more open to taking a stab at it. Being early is scary. The good news is that we’re still early.

Perfectionism impedes progress. You won’t be perfect. But that’s part of your story. In the creator economy, you create relationships with your “audience”. Your audience doesn’t want to follow someone who started out being perfect. They want to see progression overtime and feel like they’re watching you unfold.

Read more about the Creator Economy:

Snippet: "In the case of the Creator Economy, the internet is the car. And the participants in this emerging economy are internet-based creators.

Creators are individuals who use internet platforms to make new types of digital content.

These content types include:

  • Videos that can be as short as a few seconds or as long as continuous live streams

  • Written text such as newsletters, blogs, and essays

  • Audio creations like podcasts and audiobooks

  • Digital art pieces such as graphics, gifs, and photography

  • And unique combinations of all the above."

Snippet: "The key difference between the Creator Economy and the Gig Economy is in the creator economy, a creator creates content for a specific audience. Within that relationship between the creator and the audience, the creator learns what products they could offer directly to their audience.

The Gig Economy and The Creator Economy (sometimes referred to as the “passion economy”) are two emerging economies that are often confused with one another. Let’s break down the key differences."

Snippet: "The creator economy gives more agency to the internet user. Rather than being dependent on normal 9-5 jobs, creators can rely on diversifying their income from internet users. They can choose which kinds of work they take on, whether it be newsletters, communities, live streams, or podcasts.

We’ve seen a surge of the “creator economy” — creators earning income from creating and sharing online content. The idea of generating revenue from creator-produced, online content isn’t new. Patreon*, for example, has been around since 2013. Yet, the combination of a number of macro factors (ranging from the adoption of the gig economy to the effect of COVID-19), integrated with the development of tools and products to support online creators, has caused the category to grow rapidly."


Subscribe to my Rocket Fuel newsletter.

Helping creators & brands scale by adding rocket fuel to their content strategy.​

Own your corner of the web.

Writing about the future of the internet, brands, and the creator economy.


Expect valuable content in your inbox once a month. 🚀

Thanks for submitting!

bottom of page